Rock Band distributor Electronic Arts says Rock Band supply will "definitely" fall short this holiday, with big sales expected to barrel through the rest of this fiscal year--and next."If I were you, on the 19th of November, I would get in line outside of you favorite retailer, because we've got one hot product," said EA CEO John Riccitillo during a conference call Wednesday.
"We've got a lot of inventory coming, my expectation is that it'll sell through... Just remember, on November 19th you're going to be waiting in line, unless you've got a buddy that works at one of our retailers, otherwise you're not going to have it for Christmas."
The "band-in-a-box" game launches in the US on November 19 for $169 on Xbox 360 and PS3, and later this year on PS2 for $159. The title releases in Europe at the end of EA's fourth quarter, and the company expects sales to be similarly strong there.
"This is definitely not a sprint. We're definitely not going to be able to put out enough inventory to meet demand in North America or Europe this calendar year or this fiscal [which ends in March '08]. We expect this to sell through both the balance of fiscal '08 and fiscal '09."
Riccitiello also commended partner MTV Games, which is publishing in-house developer Harmonix's latest music game.
"They've done a great job... to pull off something that is almost impossible, which is to get this inventory on this timeline in the marketplace with a product that's good. It feels great."
Thanks go to Next Generation.