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Cliffy B: Original IPs > Licensed IPs

Cliffy B: Original IPs > Licensed IPs
Written Friday, June 19, 2009 by Dan Webb

In an interview with OXM, Epic's Cliff Bleszinski talked about working on original IPs and how he'd hate to work on a licensed title.

When asked whether he was burnt out working on Gears of War, Bleszinski replied, ""I'm not burned out with the franchise at all. But there are tradeoffs. With an established IP, you're not saying, 'are we going to do cover?' and 'who is this Cole Train guy?' It's all there - the writer writes and it's a known entity. But with a new IP, it's raw and wide open."
 
Furthermore, Bleszinski went on to say ...
 
"Whenever I talk to people in the business, I ask them what they're working on. When they say, 'I'm working on a new IP,' I say, 'Good for you!' because if tomorrow someone came to Epic and forced me to do a licensed IP - 'You have to make the new videogame for the new Mummy movie'- I would go out back and put a shotgun in my mouth."
 
"Original IPs are the best-selling and the strongest titles in the industry because they generally don't have to adhere to rules or limitations."
 
Short, sharp and straight to the point. You can't fault his logic either. I recommend reading the full OXM interview as well. Makes for a good read and Cliff never holds back, that's for sure. Just how we like it.
 
[Via CVG]

 



User Comments
Comment #1 by SteroidalEagle
Friday, June 19, 2009 @ 07:25:07 AM

Cool

Comment #2 by BTHR Zero X
Friday, June 19, 2009 @ 07:25:10 AM

Interesting i wonder what they could be

Comment #3 by J Prime
Friday, June 19, 2009 @ 07:25:42 AM

CLIFF IS A DOUCHE

Comment #4 by I Ch40T1C I
Friday, June 19, 2009 @ 07:26:17 AM

whats with the ips?

Comment #5 by collapsedbeef
Friday, June 19, 2009 @ 07:28:05 AM

@ #4
http://en.wikipedia.org/wiki/Intellectual_property

Comment #6 by XxArmeddyxX
Friday, June 19, 2009 @ 07:28:15 AM

Cliffy is pretty much just repeating the sentiments of gamers everywhere. Of course original ideas sell better than licensed titles, they usually have greater gameplay and more involving stories.

Comment #7 by Tron
Friday, June 19, 2009 @ 07:30:57 AM

Im with J Prime.

Comment #8 by its delicious
Friday, June 19, 2009 @ 07:30:58 AM

Little drastic about the shotgun there. I suppose he could just quit instead.

Comment #9 by griftercjn
Friday, June 19, 2009 @ 07:34:13 AM

The OXM interview with Cliffy B is pretty good, but let's be honest for a minute here Webb; you like this issue because of the article on Mass Effect 2!! ;P

Comment #10 by Webb
Friday, June 19, 2009 @ 07:53:34 AM

@#9 - Ha ha. I've got a confession ... I never picked it up =O I blame E3! =P

Comment #11 by MIT JAB
Friday, June 19, 2009 @ 07:59:22 AM

@#10 lmao =]

Comment #12 by Akatsuki Sw1tch
Friday, June 19, 2009 @ 08:09:46 AM

Cliff is THE MAN! he generally really know what he's talking about, The best part of the interview is where he mentions Co-Op being the new VS, I thoroughly second that more Co-Op games & less Crappy death matches (In every Friggin' game & yes my thousand yard stare is fixed firmly on you 2K)

Comment #13 by m4DD0gg
Friday, June 19, 2009 @ 08:18:48 AM

maybe cliffy b and his team can work on a decent mp in GOW3

Comment #14 by some Irish guys
Friday, June 19, 2009 @ 08:18:55 AM

@3, looks like you're a douche :)

Comment #15 by ademlakey
Friday, June 19, 2009 @ 08:25:08 AM

fix the game.

Comment #16 by xHHx CURT
Friday, June 19, 2009 @ 08:25:44 AM

as much as cliffy p****d me off when gears 2 come out you have to remember gears 1... And gears 2 is slowly starting to sort itself out... Well done cliff

Comment #17 by AToMiiK
Friday, June 19, 2009 @ 08:25:48 AM

I think by now most people have relalised that licensed games e.g. "Jumper" more than most of the time turn out to be piss poor without the confirmation from cliff LOL and those responsible for them should be shot =P
And I thought we weren't meant to call him "Cliffy B" anymore LOL

Comment #18 by Sh0tgunSquirrel
Friday, June 19, 2009 @ 08:53:27 AM

Cliffy B -- My idol!

Comment #19 by Spawn 0f Hell
Friday, June 19, 2009 @ 09:00:45 AM

Cliffy B is a gaming legend!

Comment #20 by Dibs No Joust
Friday, June 19, 2009 @ 09:03:43 AM

I'm pretty sure My Horse & Me 2 was an original IP. Can't wait for the third one. *facepalm*

There are always exceptions to the rule.

Comment #21 by toonsage
Friday, June 19, 2009 @ 09:06:36 AM

cliffy b ftw =D lulz

Comment #22 by griftercjn
Friday, June 19, 2009 @ 09:07:05 AM

@#10- ROFL!! And here I figured that cover with Shepard would have you reaching for your wallet before you realized what happened!! Maybe I overestimated your love for the Mass Effect series. :)

Comment #23 by Wehttam
Friday, June 19, 2009 @ 09:16:50 AM

http://www.youtube.com/watch?v=b8dBDJKX-v8

Comment #24 by Filter X 2007
Friday, June 19, 2009 @ 09:20:56 AM

He's a super nice guy! I met him in Seattle last year and he's so down to earth...everyone talks shit about him but unless you've actually met the guy, keep it to yourself. He's asked us all kind of questions about our favorite games and what we like to see in games and listened to our complaints too.

Comment #25 by Zef
Friday, June 19, 2009 @ 09:23:16 AM

Let's hope Epic make the game for the new Mummy movie.

Comment #26 by rowtheboat
Friday, June 19, 2009 @ 09:36:48 AM

#3 oh no hes not!

Comment #27 by extremegamer23
Friday, June 19, 2009 @ 10:06:58 AM

lol no mummy games ahhhh it woud be sick if they made a fps

Comment #28 by anti41
Friday, June 19, 2009 @ 10:25:31 AM

wow i now know were he got the idea to kill tia from gears
tia must h8 ip's 2 lol

Comment #29 by SuperWoody64
Friday, June 19, 2009 @ 10:33:45 AM

I'm going to shit when he releases an original IP about mummies.
I can't wait for the Live arcade game they made.

Comment #30 by wh1tel1ght
Friday, June 19, 2009 @ 10:39:04 AM

As much of a douche as he may be, he knows qhat he's talking about. Original ips always make way more of an impact on the gaming community that established ips make.

Comment #31 by Mcmole2
Friday, June 19, 2009 @ 11:09:44 AM

Cliffy B does have a point about licensed IP's, not many of them turn out to be good (Wanted, Jumper, Mummy if they do one). Just leave the designers to their own ideas, don't force an IP on them. Designers work best if they use their own ideas without having to follow some sort of predetermined story line. It allows them to create the story however they want without outside interference. It'll be interesting to see just what they do with Gears 3, and with the movie that's supposedly coming out in a couple of years. I call next E3 will have a preview of the new Gears.

Comment #32 by HamsterLV
Friday, June 19, 2009 @ 11:10:36 AM

WTF is IP?

Comment #33 by Mcmole2
Friday, June 19, 2009 @ 11:17:06 AM

@31, IP is an abbreviation for Intellectual Property. Follow this link to read all about what it is and how it works. http://en.wikipedia.org/wiki/Intellectual_property

Comment #34 by SK Beans
Friday, June 19, 2009 @ 11:27:53 AM

For some reason, I guess because he doesn't look like your average game developer, people just assume he's a douche. I love how he kind of makes fun of that in the interview.

Comment #35 by dementedlullaby
Friday, June 19, 2009 @ 11:56:50 AM

How do gamers look?

Anyway I think what he states is pretty damn obvious. Who wants to play Disney Pixars newest game over MW2.

Comment #36 by zr122
Friday, June 19, 2009 @ 12:17:44 PM

@34
Good point. I haven't touched any Cars game, and I never will, but give me MW2, just about any new JRPG, etc, and I'll be a happy camper. Hell, I'll buy Dis/Pix games just to trade them in and get the better games discounted if it could actually save me money!

Comment #37 by mjc0961
Friday, June 19, 2009 @ 12:19:11 PM

@23: That's exactly what I was thinking!

"Somebody silence Cliffy B, unless he's sharing horde mode tips... Or making Gears 3!"

Comment #38 by DarkMageGL
Friday, June 19, 2009 @ 12:47:51 PM

I hope I get to meet Cliffy B one day. I want to shake that guys hand.

Comment #39 by Ballistner
Friday, June 19, 2009 @ 01:04:03 PM

Cliffys a wanker, i hate that asshole!

Comment #40 by Prayer350z
Friday, June 19, 2009 @ 01:24:38 PM

damnit, put the shotgun in ur mouth and pull the trigger please.

Comment #41 by JRAPOCALYPSE
Friday, June 19, 2009 @ 02:15:20 PM

Cliffy b needs to focus more on actual reality instead of this wanna be fake futeristic crap huh huh gears! good concept i guess but no more different then any of the other futuristic fake shooters out there.If epic would of lost the right to have the chainsaw in g.o.w. i do not think it would have sold as good as it did,lol lucky microsoft gave the chain saw an ok,but gears is just not that great of a game! come on epic bring back commander keen,lol

Comment #42 by Dox Almighty
Friday, June 19, 2009 @ 02:15:23 PM

I've always been a Cliff Bleszinski fan (since waaaaay before he was "Cliff Bleszinski" - he'll always be Cliffy B to me, that pink-haired skater punk who wrote the Unreal engine when he was 17). I got kind of pissed at the arrogance he and Epic showed about what an "achievement" Gears of War 2 was, when nothing new or groundbreaking was added whatsoever and Horde was the only redeeming quality of the game (for me).

But I do like the guy's style and bluntness.

I'm gonna go out on a limb and say most developers would've just said they preferred not to work on licensed titles... but Cliff says he'd put a shotty in his mouth. Great stuff.

Comment #43 by RenegadeSniper7
Friday, June 19, 2009 @ 02:27:10 PM

#3 sums it up

Comment #44 by strawberry
Friday, June 19, 2009 @ 02:30:24 PM

CLIFF B IS A DOUCHEBAG!!!!

Comment #45 by DaChiefOfOwnage
Friday, June 19, 2009 @ 02:34:26 PM

Give Cliff a break guys, I'd like to see you develop a game like Gears of War!

Personally I think he's pretty damn cool and he's totally right about Licensed IPs, most of 'em suck.

Comment #46 by SuperWoody64
Friday, June 19, 2009 @ 02:35:15 PM

I would have said lancer myself...

Comment #47 by Bass Slapper94
Friday, June 19, 2009 @ 02:41:47 PM

Please, can someone tell him to make a Mummy game so he can go out back and do his business :)
thanks!

Comment #48 by mjc0961
Friday, June 19, 2009 @ 02:50:50 PM

I gotta admit though, that article is a very good read. He is very blunt which ends up being quite funny, and any fan of Condemned (why did they not advertise those games?!) gets a respect point from me.

Comment #49 by Covo2010
Friday, June 19, 2009 @ 04:03:52 PM

Some one give him a Licensed IP for the love of god

Comment #50 by ZonaBoy89
Friday, June 19, 2009 @ 04:28:31 PM

He made a hit with the First GOW but slacked a lil bit on the MP of the sequel but i still have high hopes the 3rd will be his best work yet.

Comment #51 by J Prime
Friday, June 19, 2009 @ 05:45:30 PM

CLIFF DOUCHEBAG BLIZINSKEET? CAN ONLY MAKE A GOOD GAME ON THE FIRST TRY.

Comment #52 by zephond
Friday, June 19, 2009 @ 06:38:19 PM

I can't figure out why people hate Cliffy B. He made a great game series. Sure he talks alot but does that really matter?

Comment #53 by Barry619
Friday, June 19, 2009 @ 06:59:13 PM

Damn that shotgun in his mouth bit sounded good.

Comment #54 by xxdisturbed23xx
Friday, June 19, 2009 @ 07:14:49 PM

@51 Seriously?? your calling somebody else a douchebag??

Comment #55 by strawberry
Friday, June 19, 2009 @ 08:53:15 PM

lol cliff B is a douche... if you try to make a mainstream online game, you have to make sure the only works properly... that is clearly not the case here

Comment #56 by TP of Justice
Friday, June 19, 2009 @ 10:12:48 PM

pull the trigger bitch

Comment #57 by ISuckBadly
Friday, June 19, 2009 @ 10:19:07 PM

I lost respect for the guy after he stated why Gears 2 didn't have a beta, but I do agree with him on original IP's. I loved Dead Space and Mirrors Edge! Keep them coming!

Comment #58 by UNDERWALLY
Friday, June 19, 2009 @ 10:29:53 PM

Every man that participated in GoW 2, specially Cliff is a big douchebag, I totally agree with strawberry here,

Comment #59 by Jar_Of_Omens
Friday, June 19, 2009 @ 11:37:57 PM

Its funny that the entire point of the interview is to show that Cliff isn't a douche, but people hear are still saying it. Personally people who say that gears sucked is the reason is one of the dumbest things i've ever heard. Trust me, there are plenty of games that are crap compared to gears.

Comment #60 by Webb
Saturday, June 20, 2009 @ 03:03:12 PM

I've met Cliff on numerous occasions now and I wanted him to be a tool when I met him, but he's far from it. Down to earth, straight talking, cuts the crap ... in fact, if I was going to have a man crush on someone, he'd be it, ha ha.

Comment #61 by jinkaza1
Wednesday, June 24, 2009 @ 05:27:37 PM

cliff is 100% douche bag


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Developed By:
Epic Games

Published By:
Microsoft

Genre:
Shooter

Release Date:

US: November 07, 2008
Europe: November 07, 2008
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