Now, onto Need for Speed: Shift.  This is the first game that is launched under the Need for Speed strategy that will use multiple development studios.  The new cockpit view will give you the same adrenaline rush that you would get in an actual race.

How you drive on the course reflects who you are, a precise driver will hit the apex of corners and reach top speeds.  An aggressive driver will bump other cars and have more of an attack mindset.  This "Driver Profile" is made up of four different categories and will give each racer a different type of profile that will make up their racing style.

Also revealed is that those at E3 will have a competition at the EA booth, with the winner taking home a brand new BMW.  Pretty nifty way to sell their game..