2K Sports Announces NBA 2K8 Soundtrack
Written Monday, September 24, 2007 By Geoff WhiteView author's profile
New York, NY - September 24, 2007 - 2K Sports, the sports publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), today announced that NBA® 2K8 will feature original and exclusive tracks from the late legendary producer J Dilla (aka Jay Dee) with Common, Q-Tip, Talib Kweli and Madlib providing vocals. The in-game soundtrack will also include music that harkens back to the roots of hip-hop, as well as an eclectic mix of songs from other genres that complement the virtual hoops action.
As one of the music industry's most influential producers, J Dilla inspired many artists, including Common, Q-Tip, Talib Kweli and Madlib, all of whom he had previously collaborated with in some fashion. These artists were tapped to keep J Dilla's legacy alive because of their friendship and respect for this fallen talent. Now exclusively on the NBA 2K8 soundtrack, three J Dilla tracks will feature the lyrics of Common, Q-Tip, Talib Kweli, and Madlib.
"J Dilla was one of the industry's greatest talents," said Q-Tip. "This recording is reflective of his legacy and of the wonderful body of work that he left behind."
The in-game soundtrack to NBA 2K8 introduces today's gamers to classic tracks from The Highlighters Band, Ernie and The Topnotes, Billy Ball & The Upsetters, and The Fabulous Jades. Rounding out the soundtrack are offerings from Quasimoto, Percee P, Run-DMC, Devo, Cut Chemist, Fishbone, Stone Roses and many more.
"For the NBA 2K8 soundtrack, we wanted to produce something diverse that bridges modern hip-hop with its rich heritage in funk and groove," said Tim Rosa, 2K Sports Director of Brand and Lifestyle Marketing. "In addition to showcasing some of J Dilla's finest and unreleased cuts with marquee artists like Common, Talib Kweli and Q-Tip, we've included a diverse group of artists whose music really captures the spirit of the game."