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Microsoft Was Going to Buy SEGA, Says Ex-Exec
Written Friday, February 08, 2013 By Lee Bradley
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In an attempt to halt PlayStation’s domination of the console market, Microsoft wanted to buy Sega.

That’s according to ex-Microsoft “enforcer” Joachim Kempin, who revealed that Bill Gates eventually nixed the idea as he believed SEGA lacked “the muscle” to take on Sony.

“There were three companies at that point in time, I think this was Sony, SEGA and Nintendo,” said Kempin. “There was always talk maybe we buy SEGA or something like that; that never materialised.”

He went on to say that in place of the deal, Microsoft ended up licensing Windows CE support for SEGA’s Dreamcast console.

“We were actually able to license them what they call Windows CE, the younger brother of Windows, to run on their system and make that their platform.”

“But for Bill [Gates] this wasn’t enough, he didn’t think that SEGA had enough muscle to eventually stop Sony so we did our own Xbox thing,” he continued.

“There were some talks but it never materialised because SEGA was a very different bird. It was always Sony and Nintendo, right? And Nintendo had some financial trouble at that point in time, so Sony came out with the PlayStation and bang! They took off, and everyone else was left behind.”

Earlier this week, Kempin revealed that Microsoft entered the console race because it was feared that the PlayStation may eventually come to threaten Microsoft’s primary interest, the PC.

[via IGN]




 
 

User Comments

Forum Posts: 55
Comment #1 by jjoerger
Friday, February 08, 2013 @ 07:06:40 AM
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That would have been interesting.


Forum Posts: 27
Comment #2 by GrislyDW13
Friday, February 08, 2013 @ 07:06:48 AM
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Threaten the PC? Bullshit.


Forum Posts: 527
Comment #3 by Terrin
Friday, February 08, 2013 @ 07:13:25 AM
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@2 if you read the other article they thought the game console predicting 10 to 15 years ago that game consoles would soon become pcs on a way which they are as you can see media streaming and a few other features. Mind you nobody is gonna buy a ps3 or a Xbox and say well that solves me not having a pc


Forum Posts: 84
Comment #4 by PluralAces
Friday, February 08, 2013 @ 07:40:43 AM
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In hindsight, just think about how Sega is now just a software company and now both Sony and Microsoft are paying to have all the Genesis and Dreamcast games features in their online stores. Those could have all been XBox exclusives...


Forum Posts: 151
Comment #5 by SmarmySmurf
Friday, February 08, 2013 @ 07:49:41 AM
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This was revealed by Bernie Stolar like, a million years ago. Just sayin. Also, I think it's disingenuous of this guy to say "MS" was considering it... Bill Gates was against it, and at the time, Bill Gates was MS. Someone suggested it, I'm sure, but they actually tried to make an offer to buy Nintendo. That was substantial. This wasn't. I would be shocked if there is a single major publisher someone within MS hasn't suggested they buy at some point.


Forum Posts: 518
Comment #6 by DOPE BOI
Friday, February 08, 2013 @ 07:55:33 AM
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I thought this was common gamer knowledge. Heard this years ago, around the launch of the 360. The only difference was that Bill Gates chose not to because Sega had fallen so far, that it was better to start fresh.


Forum Posts: 115
Comment #7 by Mittens2317
Friday, February 08, 2013 @ 07:57:05 AM
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Shame. I coulda saved years of my life wanting Shenmue III.


Forum Posts: 518
Comment #8 by DOPE BOI
Friday, February 08, 2013 @ 07:59:29 AM
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@5 We both have heard the same. I also was going to mention the part about Nintendo but couldn't remember if I heard it as fact or rumor.


Forum Posts: 6
Comment #9 by Neohawk
Friday, February 08, 2013 @ 08:03:35 AM
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Such groundbreaking news.


Forum Posts: 47
Comment #10 by Masakari
Friday, February 08, 2013 @ 08:12:31 AM
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This isn't new knowledge. It was both this, and the original Xbox almost reading Dreamcast discs. Both near misses that would have been interesting to see.


Forum Posts: 84
Comment #11 by Lazy_FAQer
Friday, February 08, 2013 @ 08:43:00 AM
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You can see where MS got their design for their pads from as well. People saw the Xbox as the Dreamcast's successor anyway .


Forum Posts: 18
Comment #12 by Hasenpflug
Friday, February 08, 2013 @ 09:34:15 AM
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#11 Yup, and DC had Online play. Chu Chu Rocket was fun online. I just wasn't a huge fan of the VMU, other than when playing NFL 2K series local multiplayer.

And Metropolis Street Racer was Project Gotham's ancestor, which was a huge Xbox Live hit when it came out.. Or was that #2.. either way. Xbox was the evolution of the Dreamcast for me.


Forum Posts: 50
Comment #13 by TrueDestiny619
Friday, February 08, 2013 @ 09:45:43 AM
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I wonder if this would of changed the style and gameplay of Sonic 06 for the better or worst, would of been interesting to see


Forum Posts: 190
Comment #14 by ash356
Friday, February 08, 2013 @ 11:14:18 AM
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@12
Blimey, forgot how much I miss Project Gotham :/
OT:
Would have been nice to have the classic Sega games as exclusive. Though Sega hasn't made much that interests me personally in recent years.


Forum Posts: 5
Comment #15 by Vlad The Lost
Friday, February 08, 2013 @ 11:46:15 AM
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My friend was a big Dreamcast follower. Wonder what would've happen if Microsoft had actually helped it more.


Forum Posts: 2084
Comment #16 by mjc0961
Friday, February 08, 2013 @ 12:09:41 PM
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@5: That makes more sense than what this Kempin clown suggests. Bill Gates sure didn't get where he was by being stupid enough to think that the obviously failing SEGA would be able to stop Sony.


Forum Posts: 14
Comment #17 by a1br0wn
Friday, February 08, 2013 @ 12:39:17 PM
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Some of my most favorite games from last generation were exclusive Xbox games from Sega. I'm talking about the Otogi series, Panzer Dragoon Orta, Jet Set Radio Future, and GunValkyrie. I would absolutely love to see all of those games receive the HD / achievement treatment.


Forum Posts: 0
Comment #18 by SHENMUE FAN
Friday, February 08, 2013 @ 01:58:02 PM
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i want him to buy Sega so we can finally have shenmue 1 and 2 hd and shenmue 3


Forum Posts: 499
Comment #19 by tmg100
Friday, February 08, 2013 @ 02:57:30 PM
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All these announcements that come from current and ex Microsoft employees makes me feel as if they are reliving the birth of the xbox, a kind of 'this is your life' making me think this could be the last one.


Forum Posts: 51
Comment #20 by Original
Friday, February 08, 2013 @ 03:30:09 PM
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I'm not gonna lie, they'll probably kill sega completely like they did with Rare. Just think about it for a sec.


Forum Posts: 281
Comment #21 by ronnie42
Friday, February 08, 2013 @ 04:36:36 PM
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Sony/Nintendo/Microsoft shouldn't buy out sega. I want to be able to play the latest sonic games without some exclusive rights nonsense. Exclusive rights the the main reason why don't have Bayonetta 1 on any nintendo console, why bayonetta 2 is only on nintendo console which will annoy both fans of the 1st, 2nd game.


Forum Posts: 460
Comment #22 by GDMFS0AB
Friday, February 08, 2013 @ 06:38:34 PM
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@19 this is your life? How old are you haha. I remember that show


Forum Posts: 17
Comment #23 by frankthetank312
Friday, February 08, 2013 @ 07:28:55 PM
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Gotta protect your own.


Forum Posts: 4
Comment #24 by Finn Jake n BMO
Saturday, February 09, 2013 @ 06:59:49 AM
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Are they commenting about this because they finally feel that they are par with sony? console wise I think xbox is way behind Microsoft is just now adding features at the end of this consoles life that ps3 had at launch


Forum Posts: 2982
Comment #25 by Akuza
Saturday, February 09, 2013 @ 09:29:54 AM
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It wasn't an executive.. It was an ex enforcement employee...


Forum Posts: 1722
Comment #26 by cheevo360
Saturday, February 09, 2013 @ 10:38:40 AM
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Well do we really want to see Sonic shake hands with Banjo? I don't think so since Sonic want his own business just like Mario got his own business in Nintendo and Ratchet did same in Sony as well Banjo in Microsoft also Mega Man in Capcom. So I think SEGA should refused and agreed with Sonic as he want his business and that is. :)

SEGA please just refused Microsoft and have your own business and I knew you all got problem business before but I am sure this year improved for you since Aliens, new Sonic game on way and some XBLAs and also you must be pleased London Olympic Games helped you last year to back up your studio business and Sonic already big thanks. It's important SEGA and Sonic own business. :)


Forum Posts: 570
Comment #27 by Elm
Saturday, February 09, 2013 @ 11:00:37 AM
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News to me.


Forum Posts: 130
Comment #28 by darkboy1200
Sunday, February 10, 2013 @ 11:36:34 AM
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They were right to do so. Buying out Sega would've been like buying out Rare, you'd get ton of hype with little return because the demographic buying those kind of games weren't around on the xbox console. That's why Rare got put into making avatar and kinect games, and why Kinect Sports out profited everything they did on the xbox before hand. Sega did bounce back financially though, and that's thanks in part to really whoring out Sonic. Which is exactly what you would've seen with a MS owned Sega. Only MS would not have felt the pressure to have had such a diverse portfolio.


Forum Posts: 300
Comment #29 by BUZZARDIO 1080
Sunday, February 10, 2013 @ 03:11:20 PM
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@24 Are you talking about constant system updates ,shoddy online or the account hacking?


Forum Posts: 373
Comment #30 by Optomistic
Monday, February 11, 2013 @ 01:49:05 AM
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SEGA? Man, they're like the new Atari. Everyone always goes on about how wonderful they were, but they failed for a reason.
This is no ones loss that sega remained independant, cos they'll probably just send out another crappy sonic game or a classic collection. YAAAWN!!


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