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UK Retail Sales At Their Lowest 'Since Records Began'
Written Friday, August 03, 2012 By Richard Walker
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Last week marked something of a milestone for the UK games retail sector, with a paltry £8.4 million being rung through the tills at local games emporiums. It's the lowest sales revenue since records began.

It's hardly surprising that retail revenues are so low during the notorious summer lull with a dearth of new releases, but this record low is indicative of an ailing games retail sector in the UK. It's thought that the struggling economy, the end of the console cycle and the increasing prevalence of downloadable content could be to blame.

394,688 games were sold in total last week according to UKIE/GfK Chart-Track data, with SEGA's 2012 London Olympics video game retaining its spot at the top of charts. It's hoped that Christmas will help boost retail sales in the UK with the usual range of blockbuster releases lined up for the lucrative winter period. £320 million in revenue us forecast for Q4.

[Via MCV]




 
 

User Comments

Forum Posts: 843
Comment #1 by jpg30
Friday, August 03, 2012 @ 08:32:21 AM
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not surprising when places like GAME sell games well over-priced, especially old games u can get cheap online or supermarkets, no wonder places like GAME struggled, they need to use their brains and compete better in the market.
Star


Forum Posts: 0
Comment #2 by DrLove42
Friday, August 03, 2012 @ 08:32:45 AM
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Release something worth playing, and we'll buy it


Forum Posts: 121
Comment #3 by BipolarGlenn
Friday, August 03, 2012 @ 08:33:01 AM
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Probably my fault. Since having a kid, I can't afford many games these days.


Forum Posts: 1
Comment #4 by Hawthorns
Friday, August 03, 2012 @ 08:35:54 AM
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There hasn't been a game worth buying out for aaages.


Forum Posts: 36
Comment #5 by TerraRazoR
Friday, August 03, 2012 @ 08:36:12 AM
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GAME Group are seriously stupid. Having worked for them I know the shit they try and pull and the amount of money the hemorrhage everyday.You think they would of learnt by going into admin but they have changed nothing! How thick can you be? I said 2 years a go that within 5-8 years there will be no major specialist games shop in the country and I still believe that.


Forum Posts: 743
Comment #6 by l.maciver
Friday, August 03, 2012 @ 08:37:15 AM
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#3, my fault aswell since i dont get enough work to support living costs and games. living won btw.


Forum Posts: 34
Comment #7 by Fracture90
Friday, August 03, 2012 @ 08:37:36 AM
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Game should have closed down ages ago. The prices are stupid and then they cry about lack of sales....


Forum Posts: 37
Comment #8 by thenewpeter
Friday, August 03, 2012 @ 08:38:58 AM
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Well, we could put this down to the recession still being in effect.. or the fact that half of the gaming stores generally just shut down nation wide.


Forum Posts: 62
Comment #9 by Sigmund666
Friday, August 03, 2012 @ 08:39:59 AM
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Games stay ridiculously priced for far too long. Besides that, it's the task of the consumer to look and compare prices. If I can buy a DJ Hero 2 bundle for 40 euros, or go two blocks further, and I can buy that same bundle for 12 euros, the choice is made very fast!


Forum Posts: 37
Comment #10 by thenewpeter
Friday, August 03, 2012 @ 08:40:35 AM
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@5, I disagree there, I think there will be, but it won't be game, or game station (god i miss how it use to be). Something new should come along soon, hopefully, and start to grow, without getting so corrupt, something that will cater to al gamers... please...


Forum Posts: 17
Comment #11 by SeraphTC
Friday, August 03, 2012 @ 08:42:07 AM
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Note - This isn't just about GAME. This covers almost all high street retailers.

This is not a surprise. Given the economic situation most people have less to spend, most high street retailers are overpriced compared to online for the same product, and there has been bugger all worth spending our money on.

So, no new product, high prices on old product and a lack of impulse buying will lead to very low turnover.

Lets see what happens near the end of the year. The figures for Sept through Jan should paint an interesting picture.


Forum Posts: 183
Comment #12 by lifetimegamer
Friday, August 03, 2012 @ 08:42:21 AM
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Reading this article has reminded me that I've only bought 2 brand new games all year (RE Revelations + Lego BM2). Most of the games I've been playing have either been ones I've borrowed from mates or ones I've bought for about £5 online.


Forum Posts: 154
Comment #13 by A Pip Boy 3000
Friday, August 03, 2012 @ 08:45:45 AM
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This isn't a surprise to me. I own a independant game store and this summer has been absolutely terrible, even for some of the bigger titles like Ghost Recon & Max Payne 3. Since I've been advertising the release of FIFA 13, Black Ops 2 and the other, more popular titles, the shop has been very busy! The summer does not help the industry!


Forum Posts: 2
Comment #14 by GeekSven
Friday, August 03, 2012 @ 08:46:33 AM
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@3 Congratulations :)


Forum Posts: 36
Comment #15 by TerraRazoR
Friday, August 03, 2012 @ 08:46:50 AM
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@10 I can't see it. If a major international company like GAME Group can't survive I cant see a smaller company like Grainger Games (who rapidly growing) eventually taking over. It makes me laugh (sadly) that microsoft charge a stupid amount of money for GoD title and yet Game group can't get sales. I haven't bought a game from a shop for over a year. Shopto and Zavvi smash the competition out of the water. Game Group can't even fully go all out online as they left it too late and it'll be too hard for them to get customers off established games sites unless they drastically change.


Forum Posts: 2
Comment #16 by ZLU CORONA
Friday, August 03, 2012 @ 08:47:26 AM
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same thing in the US and Canada....no triple-A game release since Mass Effect 3 in March...that's why!


Forum Posts: 5
Comment #17 by roza
Friday, August 03, 2012 @ 08:49:51 AM
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Cause almost everything worth getting is overpriced. And that's like 5 games. But there were a few bargains worth it.
Lollipop Chainsaw, Fallout New Vegas Ultimate Edition and Metal Gear Solid HD Collection are the only games I've bought this year (That are 'new' releases.

Come October/November and this will rocket to like the best year on Record with CoD Pointless Ops 2, Halo 4, Resident Evil 6 and Assassins Creed 3


Forum Posts: 122
Comment #18 by Akatsuki Sensor
Friday, August 03, 2012 @ 08:58:00 AM
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I rent most of my games nowadays. What's the point in buying a game you can 100% in a week? I only buy games with incredible replay value, Skyrim, Halo 4, Borderlands 2 etc. and even then it's from ShopTo. Why do people still buy shit from Game with those prices? It's all about ShopTo.


Forum Posts: 169
Comment #19 by Arron114
Friday, August 03, 2012 @ 09:01:28 AM
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@18 The articles in relation to the entire sector, its in the first line.

@3 and 6 Guilty here as well. What do they expect?


Forum Posts: 2
Comment #20 by RDWatson16
Friday, August 03, 2012 @ 09:03:21 AM
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wait 4 transformers, borderlands 2, assassins creed 3, and halo 4 and watch the sales skyrocket


Forum Posts: 231
Comment #21 by Infomouse
Friday, August 03, 2012 @ 09:03:43 AM
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Probably a testament to how bad most games are nowadays. Lack of innovation in new IPs' and the same yearly re-hashed shit doesn't bode well for the gaming industry.


Forum Posts: 37
Comment #22 by thenewpeter
Friday, August 03, 2012 @ 09:11:34 AM
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@15, what I mean is, something new will rise, soonish, hopefully, it will be like game station was, when it catered to all forms of gamer, modern and retro, when it felt with classics, collectables, ect. before they where bought out and absorbed into game.
I would love for a store like that to happen, I've not been to a game for an age, hell, every game store near me closed down in the last several months, leaving only game station. I'vwe always preferred game station, but much prefer how it was, to how it is now. -sigh-


Forum Posts: 42
Comment #23 by dancingtornado
Friday, August 03, 2012 @ 09:15:25 AM
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@1 couldnt agree any more.. When u see a game like call of duty black ops online for like £14.99 and u go into game and see it for £44.99 thats when u can say its fair u went into administration


Forum Posts: 237
Comment #24 by AgentOrange330
Friday, August 03, 2012 @ 09:15:52 AM
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I've bought a fair amount of games myself this year but thats because I'm turning to my mother in the sense that I'm looking for sales, deals and coupons and only buying when I can get a deal. The last 4 games I "bought" were all free from some serious wheeling and dealing at GameStop. I only trade in when they have extra cash in trade in or percentage deals. Plus, I'm getting of sick of dumping $60 on a game only to have it be some 10 hour affair. I just dropped $15 on Deadlight Wednesday and by mid day Thursday had all the achievements and 100% completion. That kind of stuff makes me leary of buying anything I'm not going to get some serious time into. The pricing stucture of this hobby needs a serious face lift...


Forum Posts: 563
Comment #25 by IVIR BLOBBY
Friday, August 03, 2012 @ 09:18:02 AM
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They just need to completely change there business practice that's all and i'll buy more

i browse my local grainger games and game at least once a week on my way back from work after i get some food, i also check regularly online on amazon and play.com for game prices. Game stores 8/10 times are more expensive

they need to become more competitive with the online markets, i like my money and i'm going to buy cheapest so i can retain most of it.

they need to be extremely competitive. internet and game stores are convenient for me, but for a lot of people game stores may be out of your way or you only go near one on a weekly or monthly basis, online is convenient and will always snatch up sales

They need to lower prices, advertise more, have more promotions and offer pre-order incentives, one game under 10 quid for half price if you buy game X or get 5 quid of your next purchase over 35 pounds.


Forum Posts: 155
Comment #26 by Akatsuki Sw1tch
Friday, August 03, 2012 @ 09:19:22 AM
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I'd say it a mixture of a lack of good games since Dragon's Dogma, We've had the same consoles for the last 6+ years, The fact that GAME & other stores charge full RRP for games + has everyone forgot WE'RE IN A RECESSION!


Forum Posts: 649
Comment #27 by BBowles
Friday, August 03, 2012 @ 09:20:54 AM
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I'm still wondering WHY no big companies release a game during the summer. Halo 4 released in June/July with NO competition whatsoever would rock sales. Sure, mommy and daddy aren't Christmas shopping in the summer. But there's literally no AAA titles released, and many kids who rely on their parents for new games around Christmas have money from their summer jobs burning holes in their pockets.....

If nothing gets released (or even severely reduced in price) during the summer, what do they expect? Borderlands is at the front of the AAA release-fest, and I still think they're releasing 2 months too late. Wish someone would catch on to this. Pretty sure I've never purchased a new release in the June - August window (maybe at the very end of August) because there just isn't anything worth buying. While I enjoy using the summer to catch up on old games/achievements (something I neglected this summer, admittedly), I would still buy new games if there were any worth a damn released. Until then, arcade games and used game sales are going to own the summer.


Forum Posts: 40
Comment #28 by Q Dawg187
Friday, August 03, 2012 @ 09:30:51 AM
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With the quality of most games now a days,and prices,I'm not surprised


Forum Posts: 568
Comment #29 by ModernSith2010
Friday, August 03, 2012 @ 09:48:11 AM
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Is this high street only as if it is I can understand the figures, when I was able to pre-order Fallout:NV Ultimate Edition online for £20 when in GAME and GameStation they wanted £29.99.
Places like Amazon, TheHut, Zavvi, Play.com, etc put even the likes of GAME Online and GameStation online let alone there even more expensive high street stores.


Forum Posts: 62
Comment #30 by Gorsty
Friday, August 03, 2012 @ 09:53:20 AM
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This is easy to understand, there are no AAA games out in the summer, there are less retail outlets now due to stores closing left, right and centre, and the stores that are around offer games at stupid prices meaning they're unable to compete with the convenience of the internet.


Forum Posts: 121
Comment #31 by BipolarGlenn
Friday, August 03, 2012 @ 09:56:14 AM
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@14. Thanks man. Adulthood has finally arrived at the age of 31. :)


Forum Posts: 267
Comment #32 by macd
Friday, August 03, 2012 @ 10:00:51 AM
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I buy more games than ever before (I play about the same amount though - I now have an ever increasing backlog so I'm on an embargo at the moment).

However, I could see this being true. for PC games, where downloads are possible on release day (GoD tends to take a long time) if I want a game I'd download it rather than buy it. I'd give Valve/Steam the money and cut out the retailer in the physical shop sense.

And the end of the lifespans is a huge impact. I'm pretty much done buying 360 games. due to my backlog I reckon I have enough games piled up to see me until a fair whack into the next generation of consoles.


Forum Posts: 0
Comment #33 by Hajime Saitou24
Friday, August 03, 2012 @ 10:08:41 AM
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If Sega weren't such stupid dickheads and just released Anarchy Reigns on July 6 we wouldn't be scratching & meeooowing for a new game.


Forum Posts: 122
Comment #34 by Akatsuki Sensor
Friday, August 03, 2012 @ 10:11:54 AM
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@19 - Indeed it is, as I was well aware.


Forum Posts: 122
Comment #35 by Akatsuki Sensor
Friday, August 03, 2012 @ 10:13:29 AM
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@19 - Ah I see the misunderstanding. I know it was about sales in general and not just Game, I should have paragraphed the second part when I was talking about Game. Apologies for the double post.


Forum Posts: 671
Comment #36 by Grummy
Friday, August 03, 2012 @ 10:26:41 AM
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Placing blame on downloadable games? Sceptical, very sceptical. I'd be more inclined to place blame on supermarkets having better prices in towns, and the better prices tied with convenience of preordering/buying from online retailers like Amazon. I've bought a ton of games this year, not a single one from Game, Gamestation or Grainger. The 20% of games I've bought from stores have been either supermarkets or from CEX and Blockbuster as they have better prices/deals on 2nd hand stuff. 99% of my new game sbought have been from online retailers. There's no benefit for me to go into town to go to high street game stores, so why would I?


Forum Posts: 1525
Comment #37 by Baihu1983
Friday, August 03, 2012 @ 10:31:03 AM
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Well lets see it was BLOODY HOT last week and the prices in store are stupid


Forum Posts: 482
Comment #38 by Damian227
Friday, August 03, 2012 @ 10:32:34 AM
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That because people use the internet these days for cheaper prices... 20-25 years, I'll be surprised if high streets even have shops anymore.


Forum Posts: 1086
Comment #39 by TrishTheDish
Friday, August 03, 2012 @ 10:53:21 AM
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@4 NAILED it. I honestly can't even remember the last game that came out this year that was worth full retail. Honestly, I think it was Final Fantasy XII-2, at that was like in January or February.


Forum Posts: 149
Comment #40 by GOWnage
Friday, August 03, 2012 @ 10:58:52 AM
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Game can't compete simple as that. You can preordered Borderlands 2 at argos for 18 quid. Game will never compete with that.


Forum Posts: 1525
Comment #41 by Baihu1983
Friday, August 03, 2012 @ 11:05:51 AM
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Oh and i forgot to add that thing going on right now...what was it called? Oh yeah the Olympics.


Forum Posts: 157
Comment #42 by RobotHacker
Friday, August 03, 2012 @ 11:10:25 AM
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High Street stores are just too expensive. Star Wars Force Unleashed was £23 in Game the other day. I mean seriously?

I'll stick to renting most of my games except the ones with huge replay value.


Forum Posts: 202
Comment #43 by Sanchezz4387
Friday, August 03, 2012 @ 11:11:38 AM
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Simple, shit quality games + rip off full RRP = shit sales.

It's not because of downloads because they are DEARER than RRP. Games just try and makes quick money 70% of the time and it's now coming back around on them. Sure there's nothing big until Xmas but even then it ain't going to do much to change nearly 12 months worth of shit sales.

Some people think OUYA is the answe. But the answer is so simple I believe.

Make quality games that are value for money and they will sell themselves. We may be in a recession but if a game is top notch and worth £40 I'll find the £40 and go buy that go Dam game. Unfortunately the games industry no longer believes in making good quality products


Forum Posts: 1725
Comment #44 by cheevo360
Friday, August 03, 2012 @ 11:26:28 AM
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GAME, please wake up and using your new electronic plug brain! Pre-owned games need cheap not overprices!! This how problems came from not only downloadable contents need to be blamed. Blame GAME for overprices!!!

Anyway, I don't care about GAME. I happy with shopto.net and amazon.co.uk. I wish shopto or amazon have shops around towns/cities. Those pnline retailers is best. :P

GAME need raise better prices then that will make easier for sales and records.


Forum Posts: 122
Comment #45 by Inexxa
Friday, August 03, 2012 @ 11:41:33 AM
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New releases at 29.99 or even 34.99 will help sales a fair bit more :P

Even shopto are slowly ramping up their prices however still cheaper than others.


Forum Posts: 8
Comment #46 by LORD LEGOMAN
Friday, August 03, 2012 @ 11:45:23 AM
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ive yet to buy any games so far this year either new or second hand. there just hasnt been anything woth looking at. looking at the release lists there might not be game worth bothering with at all this year!! love to see comments about GAME, in romford CEX is next door, and everytime i pass game its empty even most saturdsys!!


Forum Posts: 30
Comment #47 by Man On The Run
Friday, August 03, 2012 @ 11:56:45 AM
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@24 - Well considering prices have generally stayed the same i think its priced quite well. Games used to be £50 for 20mins so £40 for 10 hours isnt to bad when you look at it. Also you can replay games if you like them.


Forum Posts: 3
Comment #48 by Loquacious B
Friday, August 03, 2012 @ 12:13:32 PM
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@18 You have Halo 4 and Borderlands 2? Oh no, wait, you can't have, they're not out yet. Incredible replay value is just you speculating. Sorry to be pedantic because you're evidently making the assumption based on the replay value of their prequels, however you cannot make that statement as fact when those games have not yet been released.


Forum Posts: 55
Comment #49 by psycotic wookie
Friday, August 03, 2012 @ 12:14:56 PM
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my local game shut down,not that i miss it,we are left with gamestation and hmv,as the main retailers for new games,and i can honestly say ive been in about 5 times this year,all because of their pricing,it is cheaper to shop at asda,blockbuster have some great deals on,or for older titles cex,gamestation were charging £20 pound for oblivion,preowned,cex had the game of the year edition priced up for £12,i know what im gonna buy


Forum Posts: 9
Comment #50 by The_Viper
Friday, August 03, 2012 @ 12:23:39 PM
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It's because there have been hardly any game releases.. Since Rockstar's usual entry in the early part of the year up until September there's nothing to really buy as they don't release anything...

Tip to game makers. Make a decent, long RPG that many will buy and release it in July/August.. It will sell as nothing is out.. Not hard. No point waiting until a crowded Christmas market. If your game isn't AAA but still good, it doesn't get bought until sales down the line. It doesn't make sense.


Forum Posts: 18
Comment #51 by maniac2k5
Friday, August 03, 2012 @ 12:55:56 PM
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I can't understand people saying that games need to come down in price. They're the same price as they've been for a long, long time yet they cost so much more money to create now and have so much more complexity to them than any old game ever did. Really, that's why DLC has such prevalence now. It's finally a way for publishers to make more money without having to up the actual unit cost of a video game. We'd be more in line paying something along the lines of £80 for a game now if they'd increased with costs of creation and inflation compared to what we used to pay.

Honestly, video games are a cheap hobby compared to a lot of things. It's really incredible people complain about the pricing structure.


Forum Posts: 14
Comment #52 by Stoko
Friday, August 03, 2012 @ 01:14:41 PM
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Games are cheaper to buy online, it's that simple. If it was an impulse buy, or you get crap postal service in your area, fine. Or if there was some kind of exclusive available. But anyone else, anyone who decides in advance to buy a normal game brand new, at launch, in a retail store, is at best uninformed and at worst simply dumb. Why spend more money than you need to?


Forum Posts: 776
Comment #53 by XxStuartxX 1990
Friday, August 03, 2012 @ 01:35:06 PM
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I don't think I've bought a single new game all year from the high street.

usually only go when my stuff struggles to sell online so i go and trade it in.


Forum Posts: 835
Comment #54 by gazmaster1
Friday, August 03, 2012 @ 01:47:14 PM
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Forget supermarkets. These days they are starting to get just as expensive as Game. If Game had the same prices in store as online I would shop there. I havn't gone into Game since Tropico 4 was released and in store the salesman told me the price would be the same as online. I checked and low and behold not only was it £7 cheaper it was special edition. Another time one of the Game sales staff told a couple who where in store with there son that Gold was increasing so they should stock up on 12 month cards before it happened. This was when the monthly price was be increased. I had to step in and let them know the the score.

This is why Game is going to go bust and with them the only high street game specialist which is a shame as they do have some decent staff and I would prefer to go to Game and talk to gamers rather than a supermarket.

The internet is the future, choice, no pushy staff and good value. Unfortunately running a high street store doesn't pay due to everything increasing in price such as wages, rent etc... but that is the price we pay today for the luxuries of life.


Forum Posts: 122
Comment #55 by Akatsuki Sensor
Friday, August 03, 2012 @ 02:12:54 PM
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@48 - Brilliant observation. Give yourself a pat on the back, that would make Sherlock himself impressed.


Forum Posts: 198
Comment #56 by seaborneadam
Friday, August 03, 2012 @ 02:24:16 PM
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Love film is to blame for me not buying from game, new releases delivered to my door first day of release for only 15GBP a month, can't go wrong. that is if you're not bothered about keeping the games.


Forum Posts: 0
Comment #57 by Odarko711
Friday, August 03, 2012 @ 02:28:03 PM
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To be honest, i've played every major release this year, so far. Lovefilm is a pretty good service for game rentals. I officially refuse to buy the majority of games these days, developers think by adding a newgame+ or online multiplayer feature they can peddle a half decent game.

I don't think the recession is as much to blame for the drop in sales as the quality of games these days. Between graphics that are 2 years out of date, game content removed and added as dlc, and season passes, it feels like they are literally selling half finished games which you have to keep all year to play it to the full.

The other issue, for me, is the ridiculously low trade in value games have these days. By the time you've played it, you lose at least £20 off the trade in value.



Forum Posts: 373
Comment #58 by Optomistic
Friday, August 03, 2012 @ 02:43:23 PM
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Dunno why people are sayin that there hasn't been a decent game out in a while, there have been ALOT.
People not happy with ganmes? Get rid of them then. Cheaper prices and piracy are killin the industry anyway, so in a couple years all we'll be left with is Call of duty or Madden. Scary future eh?


Forum Posts: 239
Comment #59 by atomic viking54
Friday, August 03, 2012 @ 02:55:08 PM
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people actually go to stores to buy stuff? lolololol


Forum Posts: 835
Comment #60 by gazmaster1
Friday, August 03, 2012 @ 03:17:29 PM
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@58 and FIFA.


Forum Posts: 134
Comment #61 by One1 Man Clan
Friday, August 03, 2012 @ 03:41:28 PM
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I contributed 40 of those pounds. Dark souls and a VITA game.


Forum Posts: 256
Comment #62 by neo consumer
Friday, August 03, 2012 @ 03:53:01 PM
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It won't pick up until all the rehashed shit comes out either. Game are absolute shit. NFL Tour, 2nd hand = £49.99...really? Fuck 'em. On the high street I only use argos when the games are on clearance, for new stuff it's online all the way.



Forum Posts: 23
Comment #63 by DetroitRedWings
Friday, August 03, 2012 @ 04:02:14 PM
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Its my Undestanding GAME is the UK's equivalant to Game Stop and in that case this is good news, their a blight on the gameing industry, promoting pre order bonus (withheld) content, day 1 dlc and ridiculously high prices on used games.


Forum Posts: 1
Comment #64 by Scobiwan31
Friday, August 03, 2012 @ 04:49:26 PM
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The article isn't about sales at Game being an all-time low, it includes all retailers and online stores too, it's simple though, there's been nothing decent out for aaaaages and even the last couple of big releases were disappointing (looks at copy of Ghost Recon and shakes head mournfully).


Forum Posts: 60
Comment #65 by The Kingslayer
Friday, August 03, 2012 @ 05:48:34 PM
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It's the middle of summer and there's no new games worth buying. The time to worrry is if these figures were around during sept - dec.


Forum Posts: 206
Comment #66 by three15
Friday, August 03, 2012 @ 06:32:28 PM
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Used to buy all my games from Gamestation, then Game brought them out and started charging £50 for new releases and giving ridiculously insulting low trade in prices.

Game is unreliable and expensive and have brought down the high street market all on their own by charging too much and having staff, who in most cases have no interest or clue about gaming.



Forum Posts: 110
Comment #67 by skribla
Friday, August 03, 2012 @ 07:24:45 PM
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Gotta laugh at all the people in here simply saying 'just lower prices' as if that is simply the answer. Firstly, none of us have ANY idea about running a successful gaming business - lower prices do not necessarily mean higher sales. And secondly online/ supermarkets are not a like-for-like comparison; they have completely different overheads and business models. Supermarkets have so much more buying power - they could order thousands of copies and get a small discount, or make a small loss/ no profit on a game, but it gets people in their stores and potentially spending more money with them.

If it were that simple everyone would be doing it.


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Comment #68 by Grummy
Friday, August 03, 2012 @ 08:01:06 PM
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@67 You're not saying anything people don't already know. The high street stores have always relied upon the 2nd hand market to make their money, but when their trade in value and 2nd hand prices are poor, and you can make more in cash from a place like CEX than you can get in store trade from GAME, and get better deals from Blockbuster, then it is no surprise people go elsewhere. As Supermarkets use games and DVD's with good prices as a way to attract customers who will then browse and shop in the rest of the store, high street gaming outlets do the same but in the hopes people will see and browse their 2nd hand stock as well/instead. To be a successful business you need to make sure your sales plan is competitive, for a Game store, that does have more overheads than an online retailer, they need to make people want to visit the store and spend their money on the most profitable products, the 2nd hand stock, and they need to keep that stock up to date, so they need to offer good value on trade ins. You can't do that by pricing yourself out of the game. More overheads or not, if people aren't spending in the store, you need to make them start, which means being a viable option against supermarkets, online stores, miscellaneous stores like Currys or Argos, and other media retailers like Blockbuster and CEX, it doesn't matter if they're not like-for-like comparisons, they are still a huge factor that can't be ignored. Of course, it's not the only thing they have to do, but its the best place to start.


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Comment #69 by Akuza
Saturday, August 04, 2012 @ 02:50:46 AM
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Make games cheaper instore and maybe we will buy it...

Also this couldn't have anything to do with the fact that there are NO NEW GAMES COMING OUT THAT ARE DECENT.

To get 8.4million in a time with no new games is fucking impressive.


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Comment #70 by smeegle
Saturday, August 04, 2012 @ 04:00:30 AM
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Having 'tried' to but a couple things from local retailers lately, emphasis on the tried, I haven't a great deal of faith in them.
Tried buying a star wars console only to be emailed two days later saying they were never getting any more in stock!
Amd two games took about two weeks to appear by then I'd gone online and got it for half the price.
It does seem that the more you try to help some shops the more reason they give you to not want to.


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Comment #71 by papajimbo
Saturday, August 04, 2012 @ 04:19:31 AM
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Its got nothing to do with the industry. We had rain for months then the sun came out. We all went out side and got wasted on the beach.If there were power points on the beach,I would of bought the xbox with me.


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Comment #72 by parkwaydr
Saturday, August 04, 2012 @ 04:31:17 AM
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Might have something to do with the recession we're in, folks?


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Comment #73 by HyperChondriacMusic
Saturday, August 04, 2012 @ 05:05:16 AM
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*Repeated comment number 63*
Wait until September onwards, then we'll see. Although the high street will still suffer in terms of comparison to online. I'm getting everything from Amazon.


Forum Posts: 35
Comment #74 by Jeff 0ff
Saturday, August 04, 2012 @ 05:05:26 AM
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Guy stop going on about GAME's prices, HMV is THEE worst for over priced games


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Comment #75 by Hannibal king 88
Saturday, August 04, 2012 @ 05:07:25 AM
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Im with #3 havin kids stops the cash flow for games thats why im down to 6 games . Had to get cash for all the fancy new ones that better be worth it or ill spazz out


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Comment #76 by Killbomb
Saturday, August 04, 2012 @ 05:35:03 AM
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Wish publishers would spread releases out a bit more evenly and maybe we wouldn't have these sales dips. There nothing during June and July then the floodgates start to open around the middle of August.


Forum Posts: 115
Comment #77 by Mittens2317
Saturday, August 04, 2012 @ 09:31:55 AM
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Game sales were a lot higher before records began. Remember when Rock Thrower was released in 500 B.C.?


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Comment #78 by DeafSunchaser
Saturday, August 04, 2012 @ 09:33:04 AM
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went into game today and saw the prices and its not worth it id sooner hire from lovefilm .... £11 a month and i just saved 80 quid on 2 games!!


Forum Posts: 76
Comment #79 by Captain Spacker
Saturday, August 04, 2012 @ 10:10:12 AM
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I also think the growth of the rental industry has certainly played a big part, Lovefilm at £16 a month can fully sate my demand for games. I used to buy long games but when you can have 3 at home I don't even do that now. That does mean I've been spending alot more on arcade games and dlc which is fine by me because less money goes to Game's big wigs and more to the developers who did all the real leg work


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Comment #80 by GamesB2
Saturday, August 04, 2012 @ 04:41:44 PM
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I would assume this doesn't actually take into account shops like CeX...


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Comment #81 by Mr Jonnysniper
Saturday, August 04, 2012 @ 07:04:18 PM
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But there hasnt been any major games releases. Its stupid. Publishers wait til the end of the year for ALL their game releases. This obviously has an effect on the sellers.


Forum Posts: 39
Comment #82 by MasterGazelle
Sunday, August 05, 2012 @ 03:38:10 AM
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I'm not saying that nobody will buy shovelware in the lul before all the games held back to the run up to the holidays. But even the shovelware is overpriced and the industry is churning out waaaay too much of it. They worked out they could sell almost any crap to the uninformed. But guess what? it's even waring of the uninformed by now. We need less quantity and more quality to get us to open our wallets.


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Comment #83 by MFoster95
Sunday, August 05, 2012 @ 09:19:56 AM
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LOVEFilm has some part in this, 3 games out at a time for me for £15 and they upgraded my package for NOTHING to give me the extra Game. Shops like Game and HMV NEVER give out anything to their loyal customers, which is why the only games I will buy is FIFA 13 and Black Ops 2, and all other games (barring GTA V) i'll hold out and wait to rent them from Lovefilm.


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Comment #84 by Original
Sunday, August 05, 2012 @ 10:38:33 AM
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I blame Steam for being so cheap! Bring on the hate or whatever but I'm right.


Forum Posts: 200
Comment #85 by Fried Cola
Sunday, August 05, 2012 @ 12:38:30 PM
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It honestly feels like people don't remember 30 years ago when the same thing happened and cound the term "great video game crash" of 1982-3. A lot of it was caused by simple supply and demand: supply outpaced demand, market became oversaturated with product, nobody was buying so prices bottomed out. On the console side, there was a ton of ultra shitty games.

same thing happening right now. Last console generation, you had to wait about a year before that game you've been oogling at would drop to bargain price. Now its a matter of months. And that game is sandwhiched on the shelf between a bunch of ultra shitty games.

Same with the comment above me. The reason so many people like Steam and have a bunch of games on it is because they buy a ton of shit on sale for dirt cheap.


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Comment #86 by Tuck Norris 85
Monday, August 06, 2012 @ 02:08:59 AM
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The last 6 months i have bought mass effect 3, dawnguard, minecraft, trials evolution, battlefield 3 premium, kingdoms of amalur, dirt showdown, re code veronica. How many of those can you buy on the high street remembering one of the box releases was unavailable when it first came out.


Forum Posts: 43
Comment #87 by Murphy Nox
Thursday, August 09, 2012 @ 08:32:42 AM
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It is the fault of publishers wanting to shove out yearly releases of the same sports games, more generic FPS's and shallow RPG's.

Thank god for Steam, I can't wait for the next video game crash.


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