E3 2009: x360a's First Day Begins with a Bang!
Written Monday, June 01, 2009 By Dan WebbView author's profile
In a day where we struck out three times from a live blogging standpoint, Microsoft reasserted themselves as the console leader for hardcore gamers by wowing the crowd with a whole plethora of announcements. It was also a day where Ubisoft and EA failed to captivate audiences in what seemed like a day of misguided focus.
With Microsoft kicking off the day of press conferences from the Galen Centre in downtown LA, they came at fans across the world thick and fast – “forget the figures and stats, let’s talk new selling points for the console in the near and distant future.” In a concise 95 minute presentation, Microsoft unveiled a ton of upcoming 360 console exclusives including Left 4 Dead 2, Crackdown 2, Forza 3 and even Halo: Reach which is very much an unknown quantity at this present moment in time, but exciting nevertheless.
Celebrity seemed to be the in-word of the day with all three of the big boys using them to promote their products. Whether you’re talking about the cameo appearance of Ringo Starr and Paul McCartney at Microsoft’s morning build up, or the short but amusing appearance of Pete Sampras at EA’s, they all added to the spectacle. Of course, Ubi wanted in on the action as well with James Cameron and Pele (yes, frickin Pele!!) on hand with the witty Joe HcHale on offer to fill in the gaps.
All in all it was a good day to own an Xbox 360 with a massive amount of awesome titles on the way (a lot of those exclusive as well) and some pretty impressive technology coming at us. Microsoft can walk away with their head held high after another impressive showing and one that will have Sony and their leaked plans wondering what they can do to get noticed. So with the press conferences out the way for us, we look forward to spending the next 3 days looking at some of the great titles in action and seeing whether the hype in some of them is justified.