First, you'll need at least one friend with the game. The more you have, the better your chances of earning this achievement.
There are 156 jumps with billboards scattered throughout the game. They start as EA developer logos until you smash them for the first time. They then turn into mini leaderboards for the person with the longest jump distance through that billboard.
On the right side of the billboard, you'll see the current leaders Gamer Picture. Take note of their jump distance. Get some distance and drive towards the billboard. Hit the nitrous, aim for the Gamer Picture, and get as much distance as you can. If you beat their jump distance, and stick the landing, you'll unlock this achievement.